SEO or Search Engine Optimization plays an instrumental role for every blog that wants to excel in 2023. As a blogger, we always aim to work hard to push our blog to the top of SERP, and following proper SEO strategies is extremely beneficial for achieving that quickly.
But SEO is not a mechanical thing that you can follow some pre-written steps and rank your blog. If it were, we would have seen every blog on top! Remember, your blog is a delicate thing, and you need to care for it like your baby. So, more than what needs to be done, SEO is even more about avoiding certain things that will permanently ruin your blogging career.
You could have the best content whipped up for your website; however, everything falls short if you don’t follow the right SEO tactics and strategies. If you are constantly witnessing SEO failures despite putting in a lot of effort and work into it, chances are that you are doing something wrong. It doesn’t matter whether you have years of experience, you can’t experience the best results for your website if you aren’t even keeping up with the trends around.
Remember that ranking your website isn’t affected by the inexpensive WordPress hosting but by the way you are strategizing your SEO move. Following are the few SEO mistakes that are affecting the growth of your website.
Lack of clear goal:
As an SEO expert, you need to have a set goal with your strategies. Some webmasters work on developing strategies to make their website rank while others are working to drive more sales through their website. Whatever your end goals are, you need to be extremely clear about the same. Without clear goals, you will try to implement every strategy without reaping any results out of it.
Pushing aside mobile traffic:
Chances are, you are visiting this page from a mobile device. Even if you are not, don’t ignore optimizing your blog for mobile viewers.
With the consistent growth of mobile users on the internet, every SEO expert needs to pay close attention to the same. You can’t expect all your audience to come from a desktop, that is likely the last place people access the websites from. So, if your SEO strategies aren’t mobile-optimized, chances are that you are losing a large chunk of the potential audience already. Also, remember that your website needs to be enticing enough to hold the attention span of the consumers for more than 3 seconds.
Brushing aside search intent:
Any blog needs to have a particular intent, and you as a blogger should keep no stone unturned to fulfill that. Your audience should not feel isolated after visiting your blog. Keeping your blog resourceful is a good way of maintaining that intent.
The user’s search intent is a crucial SEO metric that most of the users skip out on. Remember that the audience is likely coming to your website with intent. Say, for example, a person looking for the best juicer is coming to your website with the intent to buy one. So, if your website doesn’t cater that to them, chances are that there’s no point investing your time creating the content for your website.
Practicing old-school practices:
While setting up a website using cheap WordPress hosting providers might have been enough before, it isn’t anymore. Things are constantly changing, so it isn’t surprising that practicing the age-old SEO practices won’t work as well. Instead, look at the SEO trends and align your strategies accordingly. Keep in mind that you want to move with the trend and not stay stuck in the past.
If you are just a beginner, it is okay to experiment, but consider shifting to a VPS web hosting once you grow big.
One of the worst SEO moves right now is buying backlinks to your website. If you don’t want your website to be filled with irrelevant backlinks, resulting in a blacklisting, you need to ensure that you invest in organic backlinks instead of relying on fake ones.
Always remember, blogging is not a get-rich-quick scheme. And with the recent emergence of so many websites, Google has become strict in finding out SEO manipulators.
Having said that, linking to useful resources that give value to your audience is all fine and is always encouraged by Google. Ultimately it is all about improving the user experience on your blog.
That’s all about the SEO mistakes that you should avoid in 2023. I will be regularly updating this content with the latest updates as it happens so make sure to check this post out in the future. If you have any queries, leave a comment below and I will be happy to help.
How many of these SEO practices are you still indulging in, in 2023? If yes, chances are that you need to switch things up immediately and put a stop to them to ensure quicker and better results and growth of your website.
Thank you for reading. I hope you will strategize your SEO tactics perfectly and move your blog to reach new levels. Till then, keep following HiTricks. Don’t forget to join our Telegram Channel to get regular tech updates.