Landing pages are one of the most effective tools that marketers have at their disposal to collect leads and increase conversions, but only if they’re done right with Impressive Digital – Melbourne Digital Marketing Agency. But it can be tough to determine exactly what does and doesn’t work in terms of landing page design and copywriting. The following five tips will help you optimize your landing page so you can start converting more visitors into customers and prospects. Here’s an overview:
Test The Color Scheme:
Research suggests that people have a more favorable opinion of websites if they’re easier to read. In other words, easy on the eyes equals high conversion rates. The easiest way to figure out which color scheme converts best is by testing different color combinations with your site. One service we recommend for A/B split testing is Optimizely. They allow you to create a separate landing page for every variation of your original, so it’s really easy to test different designs against each other. By creating variations and optimizing for higher conversions, you’ll be able to increase both traffic and revenue from your visitors’ interactions with your company. Just remember: split-testing can only work if all variations are created equal in terms of their usability or content. A landing page can be a static web page (such as a home page) or a dynamic one (such as an eCommerce checkout).
Test Your Copy for Conversions:
One of the easiest ways to increase conversion rates is to test your landing page copy. Running A/B tests can give you invaluable information about how users respond to different messages, languages, and calls to action. You’ll be able to A/B test images, colors, pricing strategies, and more—basically every aspect of your site. The great thing about testing is that it’s easy; if you’re using Unbounce or Leadpages as your landing page tool, all you have to do is add new text and images in order to create two versions of a page. Then you’ll just need to wait for traffic.
Add A Video:
Studies show that people are more likely to buy from brands that use video. It doesn’t have to be fancy or expensive—just a simple testimonial or how-to video can go a long way. Adding a video to your landing page could increase conversion by up to 80%. It’s especially important for mobile traffic, as consumers prefer videos to read on their phones. So, what are you waiting for? Get filming!
It’s time to let your customers do some of your marketing for you. You’ve spent plenty of time crafting amazing products and services, so don’t hide them away behind a landing page! Instead, display case studies and testimonials that tell potential customers why they should buy from you. People trust personal recommendations from friends, family members, and other folks in their social circles—and what better way to build trust than to give others permission to sing your praises? You can share photos of real people with their faces blurred out (no celebrities or supermodels) or use stock images that clearly identify which landing page you sent them from.
Use a Landing Page Builder:
The best way to improve your landing page conversion rate is by using a landing page builder. With a landing page builder, you can quickly and easily create beautiful websites that convert visitors into customers. You don’t have to be an expert designer or developer to create a high-quality landing page, either. Many of the most popular landing page builders have simple drag-and-drop interfaces that allow anyone to create professional-looking websites within minutes.
Landing page builders are especially useful when it comes to testing new ideas and seeing what works best for your business. They let you gather data from every visitor on your website without having to pay for expensive A/B testing tools like Google Website Optimizer or Optimizely. This makes it easy for you to compare different variations of your website and see which ones are working best for your audience.
One challenge that many marketers face is ensuring that their images look great on all devices and screen sizes — especially mobile devices where everyone’s attention is focused on their phones these days.
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