Practical Steps To Run A Sustainable Link-building Campaign

An effective link-building strategy is an essential component of an SEO campaign. It helps in driving organic traffic to your website and gives you an upper hand over your competitors. 

Although many business owners and digital marketers still question the purpose of running a sustained link-building campaign, the benefits of link building outweigh the drawbacks. Well, quality, relevance, and authenticity are important now more than ever, especially in the online world. And link-building focuses on precisely that. 

Thus, it wouldn’t be wrong to say that link building has to be a huge part of your marketing strategy to reap long-term benefits. Some links can help you reach your goals, but not all. Yes, that’s right. According to the information shared here, your business website needs high-quality backlinks to increase its overall SEO performance. You must run a tiered link building campaign that is sustainable over the long term. If you have no idea about how to do that, keep reading to learn more about it.

Focus on the Outreach Part:

Reaching out to bloggers is the first step to link building. Ideally, you find a website and send a personalized email to a concerned blogger. The primary objective is to convince those with a large audience to talk about you and embed the link to your website. 

Now your task is to find a relevant website with high domain authority and one that publishes quality content. Also, make sure the content you are using is SEO-friendly and has all the relevant keywords to make it more searchable. It’ll make things easier for your potential blogger. You can also consider paying bloggers to publish your content on their pages. According to this article, that’s known as paid link-building. The resource is helpful for new entrepreneurs who want to get their SEO campaign off the ground fast.

Go Creative with the Content:

There is a widespread belief that link-building consists of written content published on the internet in a blog format. There’s more to it than that. Content is basically the backbone of your link-building campaign. You can always find different ways to be creative with it. For instance, you can always surprise your audience from time to time with an infographic. According to digital marketing experts, such type of content is often shared and can be used to link back to your website. 

You can also consider using video content as they are really trendy these days, regardless of your industry. Make sure that your content marketing strategy does not rely solely on blogging content. You can always experiment with different types of content in the form of ebooks, press releases, videos, Instagram reels, podcasts, and webinars.

Collaborate with Influencers:

Bloggers are not to be confused with influencers. Bloggers help you drive organic traffic by talking indirectly about your brand, while influencers take a direct approach. 

You should know that no matter what product or service you sell, there are people out there to whom your potential customers turn for advice. Yes, they actually listen to these experts before buying any product or service. And your job is to find them and collaborate with them. 

These influencers will help in creating a buzz by saying nice things about your product or service. You can also send them freebies and sample products so they can try them on and review them. 

Note: As per Google’s guidelines, these influencers have to disclose the fact that they are a part of a paid partnership. Don’t worry! Your website traffic will not be hindered by that.

Final Words:

So these are the practical steps to run a sustainable link-building campaign. Now that you know what can help you run a successful link-building campaign, use the tips to reap long-term benefits for your business. What are you waiting for? Start your campaigns today!

That’s all for now. If you have further queries, don’t forget to drop a comment below. I will be happy to help. Do share this post with your friends too who are struggling with finding ideas for link-building.

Thank you for reading. I will be back soon with another interesting update. Keep visiting HiTricks. Don’t forget to join our Telegram Channel for getting the latest tech updates.

Nirmal Sarkar
Nirmal Sarkar

Nirmal Sarkar is a Biotechnologist from the city of Joy, Kolkata. He is the founder of this blog and covers a wide range of topics from Gadgets to Software to Latest Offers. You can get in touch with him via

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