Picking a course to study in college today requires you to balance several factors. While personal preference is a major consideration, you must pay attention to the competitiveness of the skills in the market and the potential for self-employment among others. The downside of the course and the work environment also guide you when choosing a course.
Marketing is one of the most competitive courses in the business folder. It allows you to work in the office as well as out in the field. However, it also comes with disadvantages that might not fit the working desires of some of the students.
Here are the pros and cons of choosing a marketing degree:
Pros:
It ushers you into lucrative job opportunities:
Marketers are some of the best-paid professionals in the world. Employers are always looking for the most innovative and outgoing marketing professionals to recruit. To attract these skills, they have to provide good pay. You can pay someone to write your essay as you sharpen your marketing skills in readiness for one of the most lucrative jobs today.
Marketers are facilitated to get to the field and engage clients. They engage the media and public to sell the brand through events, exhibitions, and interviews. They also have to embrace technology to market their brand. Such exposure requires you to be at your best. Businesses will invest in you because you represent their image. The pay and exposure you get as a marketing professional is a befitting reward for taking your marketing course.
You can apply the skills in a wide range of disciplines:
Marketing is a skill on demand in all sectors. You can work in the education sector today and move to FMCG tomorrow. It is the marketing skills that matter as opposed to the working environment you will be applying these skills.
The ability to apply the skills in multiple areas translates into endless opportunities for a marketing professional. In case one sector is not performing well, you can move to another. Marketing skills will, therefore, provide employment security. Even in the worst economic crisis, businesses will be looking for marketing professionals to push their brands.
The ability to transfer your skills to a wide range of areas gives you a chance to chase your dreams. You can study marketing to work in business, the medical sector, the services industry, or even government institutions. In case you are not comfortable with the current environment, you can move without having to learn new skills.
Marketing is interesting:
Marketing is an engaging field. It requires creativity to engage potential customers. You work with creatives like actors, musicians, voice artists, and thespians. You create placards and slogans for your organization. Such a work environment is interesting and rewarding to the mind. Marketing gives you a chance to see the results of your efforts. It is one of the industries that will guarantee self-actualization.
Flexible working conditions:
Marketing professionals operate on targets as opposed to straight working hours. Most of the work is done outside the office. As long as you meet your target, no boss will follow your activities.
The marketing schedule gives you a chance to engage in other activities as long as you have met your target. Remuneration is also flexible. It is commission-based, allowing you to increase your earnings by putting in more hours. If you can find new grounds to sell your products, the company will facilitate you to venture into the areas.
Entrepreneurship opportunities:
Marketers have numerous opportunities to be entrepreneurs. You can start a marketing consultancy based on your experience and skills. In the course of work, you may also identify opportunities that your employer is not covering. Because of engaging directly with the customers, you have numerous opportunities to become an entrepreneur.
Chances to travel:
Do you want to travel the world? Become a marketer. You attend exhibitions and go to meet clients. You will also represent your brand at conferences. Luckily, you travel at the expense of the company. Marketing is the career of choice for outdoor lovers.
Cons:
Requires relearning:
The marketing platform is ever-evolving. You need to reach people using a different language each year to capture their attention. You must constantly learn what your target audience wants. This constant learning will keep you on your toes throughout your career.
Commission-based:
You will only take home what you work for. Most employers put marketers on commission. You have to keep looking for new business each day to maintain the high salary. While this is a rewarding approach to work, you will have to chase higher pay each day.
Marketing remains one of the most lucrative business degrees. However, it also presents challenges with pay and the work environment. Pick marketing for an opportunity to travel the world but you must also be conscious of the commission-based payment method.
That’s all for now. I will be back soon with another interesting update. Keep visiting HiTricks. Don’t forget to join our Telegram Channel for getting the latest tech updates.
Nirmal Sarkar is a Biotechnologist from the city of Joy, Kolkata. He is the founder of this blog and covers a wide range of topics from Gadgets to Software to Latest Offers. You can get in touch with him via nirmal@hitricks.com
