One of the most efficient ways to promote one’s business these days is Facebook advertising.
Facebook ads are not only more convenient and easier to run and manage than most advertising platforms, but they also help you target your audience by location, age group, and interests at a budget that suits you.
You can set the timings and frequency for your ads, and create and innovate as much as any other form of advertising.
Facebook offers various ways in which any business owner can advertise their products and services. Let’s have a look at 7 of the most efficient ways to boost your business.
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Page LIKE Ad:
Your page is a lifetime asset on Facebook. Get people to like your page so that they can be updated about each of your posts.
This is the classic ad that most businesses with a presence on Facebook employ, but how you advertise your page is most relevant.
Here are the basics:
- The text limit is 90 characters.
- The headline limit is 25 characters.
- The recommended image specification for is 1200 X 444 pixels.
- Your image should not include more than 20% text.
Try to explain more with little textual content and upload a high-quality image.
Your text should display a call-to-action with phrases such as ‘Like our page to stay up to date with the best deals in town’.
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The Facebook Video Ad:
Video ads have a long history on television, but with the digital space taking the forefront, video ads have become even more relevant.
The Facebook Video Ad is displayed in the newsfeed of your target audience.
The video is a highly engaging medium which requires little effort for the viewer. Every second person who visits Facebook on a daily basis watches at least one video in a day. The number of individuals engaging in video ads is increasing day by day.
While you can occasionally post video ads featured on your YouTube channel, advertising directly from Facebook has its advantages.
The video thumbnail should be full sized, and you can add the call to action messages. A great call to action for videos would be ‘the last sale for the season’ or ‘last chance to grab merchandise’.
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The Local Ad:
These ads work best for local businesses that hope to derive most of their sales from their local audience.
The best advantage for local businesses with Facebook is that they can target their audience by location. If your company benefits people residing within five miles of your business location, you can target only them.
Local advertising on Facebook comes in handy especially when the need of the hour is people physically visiting your store or office.
If you are hosting a signup event or even a lucky draw at your business location, you can promote this event to people staying within a particular distance from your location.
Such ads work best when targeted towards individuals who do not have a lot of free time, especially the office goers. If you can offer them facilities within a short distance from their residence, there’s no way they won’t get back to you.
Use engaging (and creative) copy to attract local customers. Something like ‘the best organic products from all over the world, just five minutes from you’.
Do not forget to mention if you serve your customers at their home.
Another great feature is a clickable ‘Get Directions’ button in the post that will help local customers navigate to your business location.
There are many customization options in Facebook ads available for local businesses. In fact, Facebook announced some new features in the last quarter of 2015, which you can find out more about in this article.
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The Event Ad:
Whether you have a substantial business or an entirely online one, the best way to grow awareness about your business is by organizing events-online or offline.
You can directly invite people to free events through Facebook without linking out to other websites, or redirect users to the tickets booking portal for paid events.
Again, you can target the people you think should attend your event.
For example, if your computer-training Institute is organizing a job fair, you can target college graduates within the age group of twenty to twenty-five years.
Add the most appropriate picture, infographic or college on the thumbnail image of your post to attract more people.
Adding call-to- action phrases like ‘Hurry? Limited seats left!’ works best for value-adding events.
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The Domain Ad / Click to website:
This type of advertisement is best suited to business owners who want to direct users to their website and drive most of their sales from there.
Your site can have the best content or the best offers, but to redirect visitors to your website, your Facebook domain ad must be persuasive enough.
Domain ads can be displayed on the right advertisement column or the user’s News Feed.
Make sure that the landing page on your website is a continuation of the ad copy, rather than your homepage, which the user has to navigate through to find the incentive he or she clicked the advertisement for.
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The Mobile app Install & Engagement Ads:
Mobile app ads are becoming increasingly popular as more and more businesses are developing their apps.
This kind of advertisement is a must if you want to redirect your users to the App Store or Google Play to explore and download your app.
Mobile app ads are visible only on the mobile news feed, but that is any way the purpose of the ad – to let the user install the app on their mobile.
Clicking on the thumbnail redirects the user to Google Play or Apple Play store for Android and iOS users respectively.
The mobile app engagement ad looks similar to the install ad, but its call-to-action button offers the user a chance to ‘use the app’ rather than ‘install’ it.
This ad reminds users to try your app again, help people out with issues that they got stuck in and recommends some unique features in your app.
This type of ad can help you track your conversions as well.
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The Offer Ad:
People are more likely to avail goods and services with the word ‘discount’, ‘sale’ or ‘offer’ mentioned in the ad post.
Offer ads on Facebook have been designed exclusively for promoting your offers and discounts.
Promoting offers and discounts on Facebook is highly advantageous as the user can avail the discount on Facebook itself rather than navigating out which is beneficial for both you and the customer.
You can create the ad while deciding on various parameters, such as before and after prices, the period of the offer, and also display metrics of the people who have already availed it, which acts as a real-time social proof.
The Facebook offer ads can be created in the Ads Manager as well as Power Editor.
You can also decide whether you want to feature the ad in the user’s News Feeds, the ads section on the top right or in their mobile app.
Once you are done deciding the placement, add some text to highlight your discounts. A good example would be ‘30% off on all electronic items’.
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Last Words:
Facebook ads are a great way to promote your business and generate sales. But it is as much a DIY (Do it yourself) as it is easy and automated.
Just creating an ad does not guarantee sales or business growth. It is important to know your strengths, research the market and advertise accordingly.
You need to know which ad type suits you best. If you follow all these steps while remaining consistent, you are bound to perform better with each new ad you create.
Thanks for reading our post on the Seven Types of Advertisements you can create on Facebook. I hope this helped you a lot in deciding the best ways to advertise on Facebook.
Do share this post with your friends on Facebook who runs small businesses or owns a startup. It will help them a lot.
Want to appreciate? Have any queries? Don’t hesitate to comment below. I will assist you. 🙂
That’s all for now. See you soon. Till then have a look at our other posts.
Sahil is the CEO and Founder of RankWatch - a platform, which helps companies and brands stay ahead with their SEO efforts in the ever growing internet landscape.Sahil likes making creative products that can help in automation of mundane tasks and he can spend endless nights implementing new technologies and ideas. You can connect with him and the Rankwatch team on Facebook or Twitter
Facebook ads are in the process of going ahead of Adwords these days. Advertisers are looking more to FB ads.
Yes obviously, because Facebook gets more exposure these days leading to Targetted Traffic
Wow. Complete process of Facebook advertising. I really love FB advertising because I have personally used FB ad for my blog BlogMean & i must say I got really amazing results from spending some bucks.
Thanks for your valuable comment, Pritam. You are right. Facebook is the best place to promote and get targetted traffic.
And this is exactly why I love advertising leads on Facebook.. I always get the right amount of leads there..
Yeah right, Brian. 🙂