While there are many reasons to adopt email marketing as part of your strategy—and we’ll cover some of them in this article—the most compelling reason to implement email marketing is that it gives you an opportunity to build relationships with customers who trust you enough to give you their contact information.
This means that if you have a blog or website that people visit regularly, then you can go beyond the sale and start building a relationship with them by sending them emails that keep them informed about new products or services, special offers, and other events that will help them stay up-to-date on what’s happening at your business.
Email marketing is an essential component of any business’s marketing strategy. Email marketing offers many benefits and is relatively simple to set up and maintain. Here are the 7 most compelling reasons why you should implement email marketing in your business:
Consistency and Reach:
Email is the most consistent form of communication. Unlike social media, which can be unpredictable and sporadic, email is sent at a specific time and date each day. And unlike a blog post or website update, it doesn’t require you to create new content on a regular basis. According to some of the best email marketing solutions in New Zealand, email campaigns are also easier to track than other marketing methods because they’re sent through a dedicated platform like MailChimp rather than on social media or other websites. This makes it easier for you to see how many people have opened your emails and clicked through links within them.
Customers like receiving personalized emails from brands they love, so give them what they want by making sure each recipient gets an email that speaks directly to them. This can include messages about promotions or new products or services, as well as tips for using existing products more effectively or finding new uses for them. A personalized message makes customers feel valued by your company, so they’ll be more likely to respond positively to future offers.
Email is still the most effective way to generate sales and leads. According to a study by The Radicati Group, the average corporate user sends and receives 121 emails per day, and each person has an average of 180 email contacts. With such a high volume of messages sent each day, it’s no wonder that email remains one of the most popular methods for business communication. In fact, according to another study by Campaign Monitor, more than half of all marketers say that email is responsible for more than half of their revenue.
It’s easy to build an audience with email marketing automation tools like MailChimp and Aweber (two of our favorites).
Email automation tools allow you to create automated campaigns that deliver specific messages based on user behavior. They also help save time because they can be set up so that subscribers receive relevant content without any additional effort on your part—this means fewer hours spent on manual tasks like updating your website or sending individualized emails.
The most effective form of digital marketing:
Email marketing has been proven to be one of the most effective forms of digital marketing. According to eMarketer, email has an ROI of $38 for every $1 spent, which makes it far more effective than social media or paid search. And according to McKinsey & Company, email returns an average ROI of $44 per dollar spent when properly implemented.
You can measure its effectiveness:
An email has one of the highest open rates among all digital channels (about 44 percent), so it’s easy to measure how effective your campaigns are at driving engagement and conversions. You can also track how many recipients clicked on links within your email campaigns and how many times they were opened by recipients across different channels (desktop web browsers versus mobile devices). This helps give you valuable insight into what works best in your industry and what doesn’t work so well — information you can use to fine-tune future campaigns accordingly.
It’s affordable to implement:
While there are many different ways to measure the ROI of your email campaign and see how it can help your business grow, one thing is clear: it’s an affordable way to reach new customers. With most email provider packages starting at just $5 per month, you can use email marketing strategies to build your brand and increase sales without breaking the bank. In fact, according to a study by Mercury Interactive and the Direct Marketing Association (DMA), more than 80 percent of businesses report that they would not be able to afford paid advertising if it wasn’t for their email marketing efforts. However, make sure to stay compliant while doing email marketing.