As a small business owner of a moving company, growing your revenue hinges a lot on building new leads.
But as you focus to grow your audience through mediums like flyers, local classifieds, brand signage, and probably radio ads, could you be overlooking the lucrative marketing channel that is Local SEO?
In the days before the Internet, people relied on the Yellow Pages and referrals from friends to find a trusted local moving company they could take their business to.
With Google and social media platforms like Facebook, however, people these days can easily look up local moving companies (and businesses in general) in just a few clicks.
And the figures make for interesting reading:
- A whopping 97% of Internet users rely on search engines to find local businesses
- 80% of local searches convert
It would thus be a huge mistake to disregard local SEO, more so as a mover considering most of your business is likely to emanate locally.
Here are 4 tips to help you improve your local SEO in 2021.
Create Profiles on Local Business Directories:
Citations are not only an excellent avenue for customers to discover your business, but they also help confirm the legitimacy of a company, especially if they come from established portals.
Citations are basically a mention of a local business on the web – an online Yellow Pages directory of sorts. They’re done on review sites, the most popular of which include:
- Google My Business
- Bing Places
- Yahoo Local Listings
Invest some time into building your profile on some of these platforms, keeping your info consistent all across. Add a short description of your company and don’t forget to upload some quality photos too.
Optimize your On-Page SEO:
According to Moz, on-page signals like keywords in titles and NAP (name, address, and phone number) have a major impact on your business’s local rankings.
Assuming your business website is up to scratch, optimize your on-page SEO to give your site more chances of being found on search engines.
How do you achieve this?
Google’s Keyword Planner tool is a good starting point that can help you find promising keywords to target in relation to traffic estimates for each. That done, proceed to work on the following aspects on your landing pages:
- Page titles – for example, “Local Moving Company in NYC| Name of Company”
- Meta descriptions
However, avoid keyword stuffing or content duplication as this could result in a ranking penalty.
Gather Customer Reviews:
Here’s a stat for you: 87% of consumers consult online reviews before deciding to buy from a local business, according to BrightLocal.
This is something you can probably attest to yourself – before making an important purchase, chances are you read online reviews to inform your decision.
Reviews act as a kind of social proof and can determine whether or not potential customers bring their business to you or take it to the next mover. Based on the same BrightLocal survey, 92% of consumers are likely to snub a business if there are too many negative reviews.
So, even as you go about obtaining customer reviews, keep in mind that it is the quality of your service that will ultimately determine your success as a mover.
Build Quality Links from Relevant Sources:
When it comes to ranking on search engines, links do carry some clout. That’s because each link to your website is a vote of confidence. The more, the merrier.
However, the more relevant the source of the link, the more weight that link carries. It will take time and effort, not to mention money, but invest some time in building quality links from relevant sources.
Some link-building strategies to consider include outreach, blogging on your website, hosting local events, creating profiles on relevant directories as we mentioned, and sharing quality content on social networks.
SEO is a slow-burn. You should not hurry. Also, don’t expect revolutionary results overnight. It is a matter of patience. Once you start taking action, you will soon find yourself dominating in your area and up yourself locally. But remember, your top position on Google and other search engines is only halfway there. The ultimate step is to convert your customer into a client once he or she lands on your website. That’s something you need to master, and you will rock soon!
That’s all about the local SEO tactics for moving companies in 2021. If you have any further queries, just drop a comment below. I will be happy to help. Thanks for reading. Don’t forget to join our Telegram Channel to get our latest updates.