Instagram is the very first platform that comes to your mind for running a business or creating content. If Instagram was a country, it would be the third-largest country in the world with more than 1.1 Billion users. No matter if you want to increase sales, do branding or market yourself – Instagram can do that all!
Growing on Instagram is getting hard with each passing day. With the ever-growing usage of the platform, people enjoy scrolling through posts all day. According to the stats, over 200 million people visit at least one business account every day. Hence, you need to stand out with your content and strategies to grow your Instagram page.
This piece talks about the 15 best Instagram Growth Hacks for Getting Followers in 2020. Let’s dive into the amazing world of Instagram for Businesses! Here’s an overview:
Reel it, Feel it!
Instagram recently launched its latest short video format known as Reels. Started with 15 seconds format, you can now go up to 30 seconds. If you’re a business, showcase yours behind the scenes or process of working. If you’re a creator, post a series of similar reels and generate curiosity to drive engagement rapidly.back to menu ↑
Engagement via Stories
Instagram stories are one of the best ways to drive engagement from your followers. It is said that more people engage in stories rather than posts. Use stickers, GIFs, pens, colors, and whatever you think is eye-catching. Ask questions, conduct polls, and quizzes to keep your audience engaged.back to menu ↑
User-Generated Content or UGC is one of the best ways to create content and engage with people at the same time. For instance, the account of Commentrr is completely based on user-generated content. They post the best of comments that are mostly hilarious from the universe of Instagrammers.back to menu ↑
Eat, Comment, Sleep, Repeat!
Don’t take other pages in your niche as your rivals. Instead, connect with them in a friendly way. Post relevant comments on popular pages in your niche to get discovered. If people liked your comment, it will show up and more people will discover your page. However, you need to comment five to ten minutes after someone posts. Thus, turn on post notifications from your favorite creators/businesses.back to menu ↑
Another underrated engagement driving tactic is replying to a story. Participate in the polls, quizzes, and questionnaires to get discovered and start a conversation. Apart from just sending emojis, you can reply with a witty phrase or compliment.
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Analyze your insights for an insightful understanding of your followers. Post at the time when your followers are most active. Also, you will get to know the total reach, impressions, likes count, comments, shares, saves, etc. – all in one place.back to menu ↑
Using hashtags is pretty easy when you know the correct trick. According to the majority of the experts, you should put hashtags in the caption. Use as many relevant hashtags as you want (up to 30). More importantly, create a unique hashtag for your brand to increase brand awareness and curate user-generated content easily.back to menu ↑
Crisp & Clear Bio
Bio is the most important part of an account that souls forget about. Describe your business or your product in three to four lines along with leaving a CTA (Call to Action). You can put the number of products sold or happy customers worldwide. Or for a creator account, you can put the type of content you post like Memes, Minimal Graphics, etc.back to menu ↑
Do Live Sessions
Once in a while, interact directly with your followers via a Live Session. To make it more personal and interesting, you can choose 3-4 people to come live with you, one by one. Also, you can perform guest Live Sessions on other accounts to get followers. In this way, both will gain new followers rapidly.back to menu ↑
The audience is curious about how exactly does a business is run. You can shoot a behind the scenes video of your office and post it randomly. It will make your brand look personalized and easy to understand for the target group.back to menu ↑
For growing small businesses, you can collab with micro and nano influencers. Instead of promoting your business directly, you can ask them to create content as usual. Thus, the influencer’s audience won’t skip the promotional post rather will enjoy sharing it.back to menu ↑
Standout with Look & Feel!
Create a unique color palette for your brand to stand out. For instance, we know that the orange color is associated with brands like KTM & Fanta. Similarly, you can choose your brand colors. For creator pages, similar can be done with ease.back to menu ↑
Internet is full of trends! They come and go every week, sometimes daily. Some of the most trending content pieces of 2020 were based on the viral music mix video of ‘Rasode Mein Kaun Tha?’ from Yashraj Mukhate. Brands, Meme Pages, and Creators went crazy with using the trend to create humor on their pages.back to menu ↑
Meme Marketing is the next big thing for the Digital Marketing of a business. To drive engagement via humor is the easiest way to get followers. Thus, posting a meme or two along with selling products will help you outstand.back to menu ↑
Out of the box Content – The King of Goog Times!
Well, nothing described above in the list of best Instagram Growth Hacks will work if your content is not good. Keep this thing in mind – “Don’t create a post that you don’t want to see on your timeline!”
Asking your target group to buy a product won’t succeed. Instead, try a witty and humorous punch line to blow your audience’s mind. This will gradually increase your business’ credibility and brand awareness.back to menu ↑
More and more people are trying content creation and promoting businesses on Social Media every day. The number of business accounts is increasing rapidly. Thus, you need to be patient for growing. Keep creating good and wait for the right moment to get viral. The quality of content will get better eventually, just don’t stop posting. Be consistent with posting to achieve whatever you plan to do with Instagram in the long run.
Thanks for reading. Do share this post with your insta-fanatic friends for some quick tips on growing their Instagram Profile easily. Try it out and let me know how it went for you.
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