The importance of websites to a modern business is a factor that has only increased over recent months and years. Therefore, you must create the kind of site that your customers and potential clients are willing to put their trust in. Otherwise, there is every chance that they are simply going to look elsewhere for their goods and services.
You need to create a sense of trust in the fact that people need to feel comfortable putting in their credit card details, and they need to feel confident that you will be providing exactly what you say that you are going to. There are several different aspects involved in building up trust with website visitors, and we will be looking at just a few of them in the following blog post.
Get the Site Designed Professionally:
People have been on so many websites these days that they know exactly what a good and a bad one looks likes. Therefore, you need to make sure that the site not only matches up but exceeds all of their expectations. Otherwise, they are highly likely to switch off their attention and look elsewhere.
If your site does not look appropriate, there is every chance that your customers will think that something is wrong, and they are less likely to entrust you with their money as a result. Many people are doing their own site design these days thanks to the increasing accessibility of web building platforms, but if you are not all that technically gifted, you may still prefer to enlist a professional’s help.
Create an ‘About Us’ Page:
While an ‘about us’ page may not seem like it is the most important aspect of your site, it can actually prove to be invaluable in building up a sense of trust with your website visitors. This is down to the fact that it helps to create a human face for your business.
Within it, you can describe your story and what led you to launch your business in the first place. Outline your main mission aims and what you are trying to achieve. You can also put some pictures up of your staff members to show the people who are working for your company.
Of course, you do not expect that every customer will read all of them in detail, but simply having them displayed clearly can prove to go a long way. A sense of peace of mind can help to turn your browsers into buyers. After all, this is the main reason that you have a website in the first place.
Display Your Contact Information:
Another way of convincing people that you actually run a legitimate business is to display all of your contact information loud and proud. Put down all of the different contact methods, including your email address, phone number, and social media pages.
If you have one means of contact, this can appear like it is slightly suspicious. Online methods of contact allow your customers to send you a quick message if they have any questions or queries that they would like to have addressed.
Sort Out Your Broken Links:
Sometimes on a website, the seemingly small things can be very off-putting to your potential clients. If people click on a link that does not work, this shows that you do not have good attention to detail.
Also, it can be frustrating, and more and more people do not have a great deal of patience when they are browsing online. Ultimately, you do not want to give them any more reason to switch off and take their business elsewhere.
Display Any Awards and Accolades:
If you have been running your business for several years, it may well be the case that you have picked up various awards and accolades along the way. It is certainly worth displaying these clearly as they provide a clear demonstration that you are successful at what you do.
Also, if you have a certified seal from an accredited body such as Trust Guard or the Better Business Bureau, this is yet another clear tick in your pros column. Every little helps when it comes to convincing your customers that you run a business that is worthy of trust.
Showcase Any Positive Testimonials:
If you do not have any awards yet, another way of convincing customers that you run a business that is worthy of trust is by displaying any positive testimonials that you have gained from previous customers or clients.
If they are high-profile, this can help to add yet another layer of credibility to what you are doing. Including a picture and a bit of background information can also help add the layer of trust you are looking for.
Create a Secure Checkout System:
If there is one place that it is vital you create a sense of trust in your customers, it is certainly the checkout. After all, this is the place that they will be putting in their credit card details and parting with their money.
You will be working with a payment vendor, and you need to make sure that they are a reliable one. You should also provide a secure payment system such as PayPal, which a lot of people feel comfortable using. Using SSL encryption is a great way of stopping anyone who is not authorized from accessing sensitive info.
That’s all about how you can build up trust with your website audience naturally. Hopefully, these simple steps will give you some ideas on how you can start building trust with visitors to your website, though you should remember that it is always a work-in-progress, and you should constantly be reviewing your online content policies to ensure that they are up to date.
Thank you for taking the time and reading. Do let me know how you liked it. If you have any further queries, just drop a comment below, I will be happy to help.
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